A free online event
designed to guide
Sales and Marketing Managers
in the B2B Electronics Industry
through their biggest challenges.
What’s in Store at
10
SEMINAR-STYLE
PRESENTATIONS
>
10
SEMINAR-STYLE
PRESENTATIONS
Take in hours of free educational sessions across 2 days. The program is designed to tackle the specific pain points looming over marketing and sales managers in the world of B2B electronics in the wake of COVID-19. Check out the full agenda below.
Q&A
SESSIONS
>
LIVE
Q&A
SESSIONS
Connect with our experts in real time and get your burning questions answered; there will be a live Q&A with the speaker at the end of each session, so come prepared with your topic-related questions.
EXPERT
SPEAKERS
>
LINEUP OF
EXPERT
SPEAKERS
We’ve brought together some of the top marketing and sales strategists within the electronics industry as session speakers. Learn directly from thought leaders at companies and organizations like ECIA, Women in Electronics, and the Content Marketing Institute.
NETWORKING
OPPORTUNITIES
>
NETWORKING
OPPORTUNITIES
Networking isn’t just for exhibit halls and cocktail hours. You’ll have the chance to Meet the Speakers in a panel session at the end of each day, schedule a one-on-one Up Close & Virtual meeting with our expert speakers and Continue the Conversation after the live show with a series of networking sessions via zoom.
Browse the Full
DAY 1
DAY 2
GRAHAM KILSHAW | CEO, Lectrix
Introduction to the Show, Opening Remarks
JOE PULIZZI | Founder, Content Marketing Institute
Opening Keynote: Corona Marketing: What Marketers Need to Do Now to Survive the Pandemic
Joe Pulizzi will share tested marketing efforts that work during a recession/depression environment, and how you can come out of the pandemic positioned for success.
GEOFF FORMAN | VP Marketing, Lectrix
The New Sales & Marketing Metrics and Technologies: The World Has Changed. Have You?
Rethink how you’re measuring your success in today’s work-from-home selling and marketing environment, and take a look at some recent innovations in the platforms that can help increase sales efficiency and improve marketing performance.
BETSY TALBOT | Value-Based Messaging Expert
Create a Compelling New Value Proposition
In this workshop, you’ll be able to test the strength of your current value proposition and learn how to make it more engaging in just one hour.
JACKIE MATTOX | Founder, Women in Electronics
What WE Have Learned About Leadership Since the Beginning of the Pandemic
Learn how Women in Electronics is bringing leadership issues like remote working, team communication, and caregiver responsibilities to light and helping to create positive results for its members and the broader electronics industry as we progress in our new world.
MIKE BUDDE, JR. | Vice President, Budde Marketing Systems, Inc.
The Data Discussion – Gather, Trust, and Utilize the Power of the Data Flowing Through the Channel
Properly managing data should be a priority for everyone in the industry. Distributors, manufacturers and their sales representatives would all like to stake their claim to the data flowing through the supply chain. This discussion will focus on some of the major challenges faced while cultivating an efficient shared-data (shared-customer) environment.
BILL BAUMANN | VP, Business Development Team Leader, Lectrix
Meet the Speakers – Panel Discussion
At the end of Day 1 of Engineering The Conversation, we will have covered a lot of important information for our industry. Here is your chance to meet some of today’s speakers and pose questions about what you learned during the day. Or just listen in on the discussion.
GRAHAM KILSHAW | CEO, Lectrix
Results of the All-New ECIA/Lectrix 2020 Sales & Marketing in Electronics Survey
Clearly a lot has changed in our industry in the last nine months, including how we go to market and how we now secure new customers and new opportunities. Graham shares the results of a Q4 2020 study among ECIA members and non-member suppliers in the industry to learn how sales and marketing managers are addressing pandemic-related challenges.
DALE FORD | Chief Analyst, ECIA
A Tale of Two Waves: The 2020 COVID-19 Pandemic and the 2021 Electronics Swoosh
Despite all the hardships of 2020, developing technology and market forces are poised to unleash a “Swoosh” opportunity for the electronics industry in 2021. This session will outline the swelling opportunities and driving forces that await in the coming year.
BILL BAUMANN | VP Business Development Team Leader, Lectrix
Case Study: Achieving Clear ROI on Marketing Spend in the Components Industry
In 2019, Schaffner USA produced 25% growth versus less than 5% two years prior. This session reviews how they did it, and how they were able to measure directly-related sales returns on the marketing investment needed to achieve it.
DAVID LOFTUS | President/CEO, ECIA
Connect. Influence. Optimize. ECIA Members Channel the Power of Working Together
In this session, attendees will learn about several key ECIA initiatives underway that are aimed at streamlining business practices. David will share insights on how to Connect, Influence and Optimize by making the most of the association’s many programs and resources.
BRYAN SHIRLEY | CEO, Bryan C. Shirley Consulting
The Sales Function 2021: Looking Ahead to the Sales Strategies Needed for Today and Tomorrow
This vital session for anyone in sales will examine what needs to change and what needs to remain the same in this brave new world. Discussion will include face-to-face selling skills, sales leadership, and provide ‘how to’ techniques and tools to continue successful sales growth.
GRAHAM KILSHAW | CEO, Lectrix
Meet the Speakers – Panel Discussion
At the end of Day 2 of Engineering The Conversation, we will have covered a lot of important information for our industry. Here is your chance to meet some of today’s speakers and pose questions about what you learned during the day. Or just listen in on the discussion.
Graham will conclude with an event wrap-up and acknowledgments.
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ENGINEERING
THE
CONVERSATION
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www.lectrixgroup.com
1000 Germantown Pike, Plymouth Meeting, PA 19462